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| Messy Data |
The challenge of Live Cases is to apply conceptual reasoning (i.e., work within
a professional literature) to analyze messy data (a.k.a. real life)
Our Live Case syndicates have settled in and all seem to be well on track to deliver very strong analyses to their clients. They're well into writing their reports with their efforts currently focused on gathering data (hard and qualitative) and completing their analyses. Our International Business (IB) lecturer, Gregor Schmalz, has aligned his course project with the Live Case, so the students will augment their work beyond the expectations of clients: e.g., either with an analysis of another market or strategy implementation. A level of comfort has set in with the students that bodes well.
We had sixteen 540 projects in the pipeline this year and fourteen have been submitted and marked. The lowest mark was a B+, with several students earning an A+. The remaining projects are scheduled to be completed and assessed in November and December. I'm very pleased with the performance of our students.
Our clients this year included:
- Sealord (Global Seafood Enterprise)
- ADInstruments (Global - Life Sciences Technologies)
- Real Journeys (NZ's Largest Adventure / Tourism Enterprise)
- Fronde (NZ- and Australia-based Corporate Software and Services)
- Mons Royale (NZ-based SME, Sports Apparel)
- Terra Sancta (Central Otago Winery)
- 1000Minds, Inc. (NZ-based SME, Online Decision-Making Software)
- Southern District Health Board (Healthcare Services / Delivery)
- Cranleigh (Auckland-based Corporate Advisory)
- Holvi Payment Services, Inc. (Finland-based SME, Financial Services)
- Telefonica Columbia (Telecommunications Giant)
- Adidas (German Multinational, Sports Apparel and Accessories)
- Siliconcoach (NZ SME, Performance Sports Technologies)
- Nomos (NZ Startup, Property Management Software Solutions)
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