Dr. Sergio Biggemann |
Sergio brings extensive practical business experience into the classroom. Originally from Bolivia, he spent twenty years in mining and related industries. He is a co-founder and was general manager of a mining company, a terotechnology company, a silver-ware crafting company in Bolivia. Founded a paint manufacturing company in Australia, and more recently became involved in a construction company in Bolivia.
Sergio is a Senior Lecturer it Marketing at the University of Otago in New Zealand, he is also currently a visiting fellow at MGSM where he aims to extend his research on business relationships. His research interests are in the dynamics of business-to-business relationships, interaction in business networks, the creation and implementation of business solutions, and supply chain integration and collaboration.
What's the classroom experience like?
Sergio uses a case-based pedagogy. He introduces students to a broad range of marketing concepts (e.g., stretching into product logistics); supplies outside readings and cases; and devotes class time to student-driven discussions and analyses of data (e.g., case studies such as LG Electronics, Bolivia Coffee, Global Oil & Logistics, Firestone and the Global Wine Wars).
We are fortunate to include Sergio as a member
of our Otago MBA faculty team.